High Intent Home Movers Data

Unlocking the potential ofhomemover activity

Thanks to our unparalleled property data, the services of Address Intelligence are particularly well-suited to companies hoping to catch potential clients who are thinking of, or are in the process of, moving house – a period widely understood to be one of the golden eggs of marketing.

Unlock Strategic Market Insights

Take advantage of our comprehensive data to effectively engage your ideal customers at every stage of their home-moving journey.

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Whatever stage of the home move process you are hoping to target, be that those only just considering a move, those actively seeking a new home or those in need of services and products during and after their move, our high-intent home mover propensity models provide accurate likely home move behaviour, enabling you to target the most effective audience for your marketing.

Time your Outreach Effectively

Perfectly Timed Messaging

Leverage our advanced homemover model that predicts the exact week—and in 80% of cases, even the specific day—when homebuyers across the UK will move.

Propensity to Move

Target Early Planners

Many home movers plan ahead, presenting opportunities for targeted marketing across home insurance, broadband, DIY supplies, and home furnishings.

Seize the Homemover Moment

Capture the Move-In Advantage

Boost your sales by engaging with individuals during one of life's most pivotal moments: moving to a new home.

The Post-Move Opportunity

Support New Beginnings

Target new residents with relevant offers during their first year in a new home. This crucial period is ideal for customer acquisition and retention, from home improvements to service renewals.

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Find out how Direct mail allows you to target households based on specific customer variables or lookalike data points, ensuring your campaign reaches the most relevant audience. Whether targeting demographics such as wealth, age or family status, direct mail minimises wastage and enhances engagement by focusing on the households most likely to respond.