Data Intelligence

Bringing breakthroughinsights to your business

Profiling your existing data gives you a full understanding of your business, from your very first customer right up to today. Our data intelligence capabilities deliver that insight in a format that helps inform your marketing across all channels at-a-glance and in real-time.

How does data intelligence work?

We believe that two heads are better than one so, once we've confirmed the size of your current database and a brief for analysis, we'll overlay the proprietary information we hold about your customers onto your data, to create a full and detailed profile of each individual customer.

We create a profiling report using all available data to give you invaluable insights about your existing customer base, the profile segments within it, and lookalike audiences that can be targeted for future growth. Profiling can be completed at a variety of depth levels, providing accessible and cost-effective reports for your business.

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The Six Stages of Data Intelligence

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Set up data connections

We need as little as the names and addresses of your customers to get started while CRM connectors and API integrations are available to make the process as easy as possible.

ISO27001 compliant

Data Matching

Using our proprietary database, we match your data with our current records to ensure the most reliable insights. Our detailed data provides 98%+ address match accuracy, creating a solid foundation for analytics and insights, enabling better strategic decisions and business outcomes.

Maximise the value of your customer data

Our market-leading property, demographic, and geographic variables also allow us to contextualise your data against broader opportunity indices nationwide. Combining your customer data with our industry-leading data points, we'll enrich your data to form real-time representations of your actual customer profiles, not modelled ones.

Segment your data with AI Audience Builder

This unique tool maximises opportunities for data-driven marketing, improving operational efficiencies, and identifying growth areas. Our easy-to-use AI audience builder delivers personalised experiences, leading to higher engagement and conversion rates.

Data Visualisation

Designed for fast-paced decision-making. Our business analysts uncover hidden patterns, trends, and outliers in raw data, presenting them through dynamic, interactive dashboards you control.

Real-time insights and revenue optimisation

Real-time insights and continuous monitoring are crucial for business growth. They provide timely information that supports immediate, proactive decision-making, enabling quick issue resolution, enhanced customer experience, and optimised performance.

These practices improve data quality, enhance strategic decisions, provide deeper customer insights, increase ROI, ensure compliance, and offer scalability. Implementing these measures can significantly boost business efficiency and effectiveness. The proof is in the profits.

What ourclients say

Over the past couple of years, Add Intel have successfully helped us reach new target audiences. Along the way our account team have suggested ways to learn from campaigns and constantly improve our results, as well as helping us track and report the ROI back to our stakeholders.

Jodi Zucker

Schedule Your Meeting

During this free strategy session, we'll take a comprehensive dive into your brand's current challenges, aspirations, and unique characteristics when it comes to data and marketing.

hello@addintel.co.uk