Data Intelligence Services

Bringing breakthrough insights to your business

Profiling your existing data gives you a full understanding of your business, from your very first customer right up to today. Our data intelligence tools, like AI Insights Pro, deliver that insight in a simple, easy-to-digest format that helps inform your marketing across all channels at-a-glance and in real-time.

We believe that two heads are better than one. Once we‘ve confirmed the size of your current database and a brief for analysis, we‘ll overlay the proprietary information we hold about your customers onto your data to create a full and detailed profile of each individual customer.

Next, we create a profiling report using all available data to give you:

Invaluable insights about your existing customer base

Profile segments within your customer base

Lookalike audiences that can be targeted for future growth

Profiling can be completed at a variety of depth levels, providing accessible and cost-effective reports for your business.

AI Insights Pro: Data-driven decision-making

Built for strategic planning, risk management, and operational oversight, AI Insights Pro is your first port of call for tracking the impact of strategic decisions, forecasting future trends, and monitoring the health of your business in real-time.

By simplifying high-level data insights into an easy-to-understand format, AI Insights Pro helps C-suite decision-makers understand key trends, make informed predictions, and evaluate the effectiveness of their strategies – all while having a top-level view of performance.

Our data intelligence platform capabilities

AI data analysis via our AI Insights Pro platform comprises four central capabilities, each tailored to address different aspects of your business intelligence needs:

Data insights for decision makers

Created specifically for high-level decision makers, AI Insights Pro helps to provide a tailored overview of key trends, predictions, and performance metrics in an easily digestible format that everyone in your business‘s leadership team will understand.

Grasp complex data insights

Operational insights

Using advanced analytics, AI Insights Pro offers insights into your company’s internal operations, helping to identify areas for improvement, optimise resource allocation, and enhance overall team efficiency.

Boost your bottom line with operation intelligence

Demographic insights

Knowing your customer is vital for long-lasting, revenue-rich relationships. AI Insights Pro reveals detailed information about different demographics, offering accurate and granular customer segmentation for tailored marketing strategies.

Dig deep into customer segmentation

Response
insights

Efficient marketing is crucial to reaching the right audience. AI Insights Pro tracks and analyses responses to campaigns, helping companies to understand what works and what doesn’t to refine marketing strategies accordingly.

Track responses in real-time

The six stages of our data intelligence platform

Our data intelligence platform, AI Insights Pro, aims to close a distinct gap in the market by combining powerful data visualisation with an enhanced UK view of demographic and property data. The outcome? A platform that improves data quality, enhances strategic decisions, provides deeper customer insights, increases ROI, ensures compliance, and offers scalability.

Set up data connections

We need as little as the names and addresses of your customers to get started while CRM connectors and API integrations are available to make the process as easy as possible (rest assured, we are ISO27001 compliant).

Data matching

Maximise the value of your customer data

AI Audience Builder

Crystal-clear data visualisation dashboards

Real-time insights and revenue optimisation

Book a demo

What ourclients say

Over the past couple of years, Add Intel have successfully helped us reach new target audiences. Along the way our account team have suggested ways to learn from campaigns and constantly improve our results, as well as helping us track and report the ROI back to our stakeholders.

Jodi Zucker

Clients using our data intelligence services

Our long-term client relationships are a testament to our commitment to providing top-tier data-led solutions to grow businesses in any sector.

Book a data and analytics consulting call

During this free 30-minute strategy session, we'll take a comprehensive dive into your brand's current challenges, aspirations, and unique characteristics when it comes to data and marketing.

hello@addintel.co.uk